Did you Know…. The internet is NOT the cheapest place to buy appliances. Here’s why:
- For most luxury appliance manufacturers specialist kitchen retailers are still their biggest route to market. We are rewarded in our buying prices for displaying their products and sending our staff to specialist training courses.
- The manufacturers know that many people when wanting to buy luxury brands, want to touch and feel them- the kitchen specialists is the only place they can do this.
- The manufacturers know that if they favoured internet sellers over their kitchen specialists, they’d risk losing their most important route to market.